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Taking the guesswork out of your plan!

We Are Here To Help!


Our Business
JL Smith Associates is a national insurance services agency dedicated to the growth and financial security of our clients through the use of health, life and other insurance solutions. Our model focuses on providing our clients and agents access to superior education, training and leadership.

Our History

Since 1983, we have provided seniors with innovative solutions for their insurance needs. Our professionalism and quality of service has allowed us to enjoy a reputation as a client oriented agency dedicated to impacting the lives of our clients positively. We do this by providing consumers an educational experience and only the highest quality product solutions for their needs.


By focusing on client education, maintaining constant integrity to our core values and a focus on creating opportunities for success JL Smith Associates has positioned itself for continued growth for many years to come.

Our Mission
JL Smith Associates is dedicated to its mission of protecting and creating financial freedom for our customers. We do this by being the superior choice for the insurance product needs of everyone within the targeted demographics and markets that we serve.

Our Core Behaviors
- Be enthusiastically committed to providing the best guidance and solutions for our clients.
- Communicate honestly and effectively with clarity of purpose, need and ability.
- View every interaction as an opportunity to demonstrate respect and a personal commitment to excellence.

Our Core Values/The Foundation Of Our Company
- Integrity & Honesty
- Leadership
- Commitment & Accountability
- Enthusiastic Pursuit of Excellence
- Innovation
- Work/ Life Harmony
- Respect

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